Target marketing, changing demographics, and decreasing stigma about online dating are continually bringing new users to fore.That growth is already beginning to attract investors.Online dating has jumped among adults under age 25 as well as those in their late 50s and early 60s.The share of 18- to 24-year-olds who use online dating has roughly tripled from 10% in 2013 to 27% today.Behavioral economics has shown that the dating market for singles in Western society is grossly inefficient, especially once individuals exit high school or college, he explains."The Internet holds great promise for helping adults form healthy and supportive romantic partnerships, and those relationships are one of the best predictors of emotional and physical health," says Reis. Comparing dozens and sometimes hundreds of possible dates may encourage a "shopping" mentality in which people become judgmental and picky, focusing exclusively on a narrow set of criteria like attractiveness or interests.
Analysts expect the acceleration to continue over the next five years.
When it comes to finding love, “there’s a lid for every pot,” as the saying goes.
These days, online dating makes it easier than ever to find your “lid.” While dominated by big name, mass audience sites, like and e Harmony, a growing number of niche sites are finding success targeting singles looking for something very specific.
New ideas and untried formats always come with their fair share of risk, with new U. sites having to brave a 99 percent failure rate in addition to stiff competition.
However, there are still several identifiable demographics as yet relatively untapped by the mainstream dating market.
One example of this was in Rudder’s optimistic attempt to provide an alternative to the image-based focus of most dating sites.