For me, China has always been a hard market to crack.
I’ve marketed several mobile apps in European and US markets, and my apps have been featured many times in the App Stores in Russia, Israel, Spain, Germany and the US.
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Adopt AGuy.com, a dating site which allows men to ‘advertise’ themselves as potential partners, has been hugely popular since it launched in 2010, with a reported 25,000 signing up in the first year alone.Mutual requires authentication through Facebook and enables you to easily report inappropriate behavior so we can maintain a great environment.In the words of Brigham Young, "This is the place."After downloading, fire up the app, create your profile, and start matching with other LDS singles in your area, or in other locations.Soh Nee, Kevin and Eriko, the freelancers who I hired to work on several apps, would log into Weblate, a free open-source web-based translation system, and translate strings of text for in-app content. I feel the pain of many app developers and marketers who want to branch out to the East (especially now that Chinese App Store revenue has doubled over the last year) but lack resources, money, knowledge or other. I’m a marketer and a Belarus-born European transplant in California.To localize App Store pages, I would send them screenshot designs and copy via email and Google Docs. But I wanted to put together some kind of a beginner’s guide to localization in China for someone in design, marketing and product management who, like me, has little knowledge of Asia but a lot of ambition to grow their product overseas.Swipe side-to-side to see someone's photos, and tap on the screen to learn more about them.