Speaking to abc news, founder Brandon Wade was keen to dispel accusations that the site was simply paying for sex.
He said: 'People are already doing this around the world, obviously for charity, but a similar concept would apply here.'A blog on the site takes the argument one step further.
In fact, people over 50 are one of the fastest growing segments.
“It’s a product of the growing normalcy of using social media apps,” says Moira Weigel, author of “Labor of Love: The Invention of Online Dating” (Farrar, Straus & Giroux, 2016).
“It was—unbelievably—not a crazy experience.” Online dating has certainly lost its lonely-hearts stigma.
Just look at how many people seeking dates or mates are flocking to matchmaking sites and apps.
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“All kinds of people are doing it,” says Caploe, 54, a publisher who lives in New York City.
A small “v” encircled by a “C” on the profile page was the only indication that the profiles were fake.
Users were not likely to see – much less understand – this icon.
They say money can't buy you love, but a new dating website is planning to turn that old adage on its head.divides users into the 'generous', who offer between to 0 for a date, and 'attractive' members who can then either accept or decline the offer.
While both men or women can join either side, the overwhelming majority of 'attractive' users are women with the 'generous' section populated almost exclusively by men.
And for those stuck for ideas of where to take their newly bought date, the site offers a list of helpful suggestions such as sky diving or for the more unusual perhaps, 'putting on a funny accent and going around town asking for directions to places that don't exist' is more your thing.