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(Ad Age.com) -- When Jackie Huba and David Armano got into a heated Twitter debate about Skittles' social-media home page switch last year -- she called it a "stunt," he said it was "remarkable" -- she invited him onto Oo Voo to hash it out. That's far longer than any 140-character tete-e-tete would likely sustain, and it was more revealing, offering debaters facial expressions and real-time conversation. Huba, author of "Citizen Marketing: When People Are the Message," fueling Oo Voo.

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Formerly, the eurocentric synonym Near East (as opposed to Far East) was commonly used."You get a great ethnographic snapshot of each person in their own house," she said."If I'm talking to women in their kitchens, they'll do things like walk over and get products or appliances to show me. You are moving into their turf, so you get a little snapshot of what it really is." That's also the idea behind video-based focus-group alternative Qual Vu, which has conducted far-flung research for Procter & Gamble, Unilever, Kraft, Microsoft and Kimberly-Clark.Dwarfed by Skype Oo Voo's 11 million users, half in North America, are made up of several key groups: teens and young adults; 65-plus users connecting with family; and young and middle-age professionals using it for both business and personal video chats.Of course, Oo Voo is dwarfed by competitor Skype, with more than 520 million worldwide users, about 20% of those in the U. Other internet giants such as Google and Yahoo also have video-chat services, along with other standalones such as Pal Talk and Tok Box.Arabs, Azeris, Kurds, Persians, and Turks constitute the largest ethnic groups in the region by population, while Armenians, Assyrians, Circassians, Copts, Druze, Jews, Maronites, Somalis, and other denominations form significant minorities.

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